M
Merlino Marketing

Main

SEO Audit

Keywords

Social Media Audit

Score: 38/100

Instagram
@thearchangelcenters
STRONG
47,000followers

47K followers for a facility opened Nov 2025 — driven entirely by Sorrentino celebrity. Active Reels: facility tours, recovery advocacy, founder content.

Recommendation
Maintain 4+ Reels/week. Add strong CTA to every caption. Expand hashtag strategy: #RecoveryTok #SoberLife #AddictionRecovery #NJRecovery #JerseyShore
Facebook
The-Archangel-Centers
ADEQUATE
5,431followers

5,431 likes. Active page. Mike's personal Facebook posted the grand opening announcement cross-promoting the facility.

Recommendation
Post 3x/week. Target family decision-makers: 'how to help a loved one,' insurance info, CTA to call. Run Facebook Events for community outreach.
LinkedIn
archangel-centers
WEAK
minimalfollowers

Page exists. Follower count minimal and not surfaced in search. No evidence of B2B referral content strategy.

Recommendation
Post 2x/week — clinical thought leadership, staff expertise, referral partner spotlights. LinkedIn drives EAP and therapist referrals.
TikTok
@thearchangelcenters (inferred)
WEAK
unknownfollowers

No confirmed owned TikTok account with measurable metrics. Recovery TikTok (#RecoveryTok) has 100M+ views. High missed opportunity.

Recommendation
Launch @thearchangelcenters TikTok immediately. Mike + Lauren short-form content: sobriety milestones, treatment myth-busting, #RecoveryTok participation.
YouTube
No dedicated channel
NOT PRESENT
0followers

No dedicated Archangel Centers YouTube channel. Content exists on Mike's @TheSituations channel as unoptimized Shorts. Zero SEO value.

Recommendation
Launch @archangelcenters YouTube channel. Repurpose existing Shorts. Produce long-form: facility tour, Mike founder story, educational treatment series.
X / Twitter
No brand account
NOT PRESENT
0followers

No Archangel Centers brand account. Mike personal @ItsTheSituation has 1.1M followers and posts about Archangel — bio does not currently link to facility.

Recommendation
Create @ArchangelCenters handle. Mike should tag brand account in all recovery-related personal posts.

Top Opportunities

1
Launch TikTok @thearchangelcenters — #RecoveryTok has 100M+ views, Mike's face = instant recognition
VERY HIGH
2
Launch YouTube @archangelcenters channel — repurpose existing Shorts, add long-form, SEO-optimize all
VERY HIGH
3
Formalize Mike Sorrentino x Archangel weekly content calendar — systematic tagging, co-branded content, 3M Instagram reach per mention
HIGH
4
LinkedIn referral partner program — target NJ therapists, social workers, EAP coordinators
HIGH
5
Install social proof loop from social to website — embed Instagram feed on homepage, add review widgets
MEDIUM