Action Plan
32 items — 12 P1 (immediate) · 12 P2 (next 30 days)
P1Impact: HIGHEffort: LOW
1. Fix NAP mismatch on AddictionHelp.com
Contact AddictionHelp.com — correct to 44 Apple St STE 3, Tinton Falls NJ 07724
P1Impact: HIGHEffort: LOW
2. Add FAQPage JSON-LD schema to all service pages with FAQ sections
PHP, IOP, OP, alcohol, opiate, dual diagnosis, mental health — all have FAQ content already
P1Impact: HIGHEffort: LOW
3. Add LocalBusiness/MedicalBusiness JSON-LD to homepage and /locations/
Include: name, address, phone, URL, geo, openingHours, medicalSpecialty
P1Impact: HIGHEffort: LOW
4. Add meta descriptions to all pages
Write CTA-driven 150-160 char descriptions for every page via Yoast
P1Impact: CRITICALEffort: LOW
5. Remove placeholder Lorem Ipsum H2 on homepage
Live embarrassing copy on YMYL homepage — fix immediately
P1Impact: HIGHEffort: LOW-MED
6. Add canonical tags; resolve /treatment-programs-in-new-jersey/ duplicate structure
Either add canonicals pointing to /programs/ or 301 redirect the duplicates
P1Impact: HIGHEffort: LOW
7. Claim Psychology Today provider listing
Free tier available. Top local pack aggregator for NJ addiction/mental health searches.
P1Impact: HIGHEffort: LOW
8. Claim Healthgrades listing
Key YMYL authority signal.
P1Impact: MEDIUMEffort: LOW
9. Claim Vitals listing
Additional local citation.
P1Impact: MEDIUMEffort: LOW
10. Claim Yelp Business listing (NJ)
No NJ Yelp presence currently.
P1Impact: MEDIUMEffort: LOW
11. Add descriptive alt text to all images sitewide
Failing on both SEO and accessibility.
P1Impact: HIGHEffort: LOW
12. Verify and optimize GBP (categories, service area, photos, posts)
Manual Google Maps access required. Confirm categories and service area coverage.
P2Impact: MEDIUMEffort: LOW
13. Add BreadcrumbList schema to all pages
P2Impact: HIGHEffort: LOW
14. Verify SAMHSA/FindTreatment.gov listing
P2Impact: HIGHEffort: MED
15. Create dedicated Medical Detox page
P2Impact: HIGHEffort: MED
16. Create Heroin Addiction Treatment NJ page
P2Impact: HIGHEffort: MED
17. Create MAT / Medication-Assisted Treatment page
P2Impact: HIGHEffort: MED
18. Create Residential Treatment page
P2Impact: HIGHEffort: MED
19. Add named clinical staff bios with credentials to About page
YMYL E-E-A-T critical requirement
P2Impact: HIGHEffort: LOW
20. Display NJ DMHAS license numbers on site
P2Impact: HIGHEffort: LOW
21. Link archangelcenters.com from Mike Sorrentino Wikipedia page
Entity graph connection; LLM citation shortcut
P2Impact: HIGHEffort: MED
22. NAATP membership + directory listing
P2Impact: HIGHEffort: MED
23. Run PageSpeed / CWV test and fix LCP/CLS if failing
Manual test at pagespeed.web.dev — could not test via WebFetch
P2Impact: MEDIUMEffort: LOW
24. Screaming Frog full crawl for 404s, redirect chains, thin pages
P3Impact: HIGHEffort: MED
25. Create Monmouth County addiction treatment page
P3Impact: MEDIUMEffort: MED
26. Create Ocean County addiction treatment page
P3Impact: MEDIUMEffort: MED
27. Create Middlesex County addiction treatment page
P3Impact: HIGHEffort: HIGH
28. Create city-level pages: Freehold, Red Bank, Toms River, Brick, Asbury Park, Neptune, Eatontown NJ
P3Impact: VERY HIGHEffort: VERY HIGH
29. Pursue JCAHO (Joint Commission) accreditation
Long lead time but directly correlates with top-ranking competitors
P4Impact: HIGHEffort: HIGH
30. Blog content velocity: 4 articles/month minimum
Discovery Institute has 397 posts. Gap is 40:1 currently.
P4Impact: HIGHEffort: MED
31. Link acquisition: NJ.com/NJAdvance Media follow-up editorial pitch
P4Impact: MEDIUMEffort: LOW
32. Link acquisition: Recover.org, Rehab.com, Treatment.com listings